Variants & color themes
2 logo variants, each rendered across 15 approved color themes. Every variant exports identically across every theme.
01 ⁄ horizontal
horizontal
Crimson + black AMS — on light backgroundprimary-on-background-light
Crimson + black AMS — on light surfaceprimary-on-surface-light
Crimson + black AMS — on whiteprimary-on-white
Crimson + white AMS — on dark backgroundprimary-on-background-dark
Crimson + white AMS — on blackprimary-on-black
Crimson + rich-black AMS (print) — on whiteprimary-richblack-on-white
Full color — all crimsonprimary-all
Full color — on dark backgroundprimary-all-on-background-dark
Full color — on blackprimary-all-on-black
Monochrome — black (K-only, all sizes)mono-black-k
Monochrome — rich black (print)mono-black-rich
Monochrome — white on darkmono-white-on-dark
Monochrome — white on blackmono-white-on-black
White on primarymono-white-on-primary
Black on primarymono-black-k-on-primary
02 ⁄ symbol
symbol
Crimson + black AMS — on light backgroundprimary-on-background-light
Crimson + black AMS — on light surfaceprimary-on-surface-light
Crimson + black AMS — on whiteprimary-on-white
Crimson + white AMS — on dark backgroundprimary-on-background-dark
Crimson + white AMS — on blackprimary-on-black
Crimson + rich-black AMS (print) — on whiteprimary-richblack-on-white
Full color — all crimsonprimary-all
Full color — on dark backgroundprimary-all-on-background-dark
Full color — on blackprimary-all-on-black
Monochrome — black (K-only, all sizes)mono-black-k
Monochrome — rich black (print)mono-black-rich
Monochrome — white on darkmono-white-on-dark
Monochrome — white on blackmono-white-on-black
White on primarymono-white-on-primary
Black on primarymono-black-k-on-primary
03 ⁄ Usage
Do & don’t
Do
Use the logo only in Crimson (primary), Black (K-only), Rich Black, or White.Do
Default to the two-color treatment: crimson symbol and tagline, with the big AMS letters in black. This matches the original AMS identity.Do
For print jobs, prefer the `primary-richblack-on-white` theme so the big AMS letters render as rich black rather than flat K-only.Do
Maintain clear space around the logo equal to 25% of its shortest side.Don’t
Don't color the big AMS letters in crimson unless using the `primary-all` theme — the contrast between the red symbol and dark letters is core to the identity.Don’t
Don't substitute secondary amber (#E8884F) in the logo — it's for UI chrome and status messaging only.Don’t
Don't stretch, skew, rotate, or add effects (shadow, outline, glow).