Variants & color themes
2 logo variants, each rendered across 9 approved color themes. Every variant exports identically across every theme.
01 ⁄ horizontal
horizontal
Positiv — amber symbol + pine wordmark (on light)positiv-on-light
Positiv — on light surfacepositiv-on-surface
Positiv — on whitepositiv-on-white
Svart — solid black (on white)svart-on-white
Svart — rich black (print, on white)svart-richblack-print
Inverterad — amber symbol + white wordmark (on Pine Shadow)inverterad-on-pine
Inverterad — on dark backgroundinverterad-on-dark
Negativ — all white (on Pine Shadow)negativ-on-pine
Negativ — all white (on black)negativ-on-black
02 ⁄ symbol
symbol
Positiv — amber symbol + pine wordmark (on light)positiv-on-light
Positiv — on light surfacepositiv-on-surface
Positiv — on whitepositiv-on-white
Svart — solid black (on white)svart-on-white
Svart — rich black (print, on white)svart-richblack-print
Inverterad — amber symbol + white wordmark (on Pine Shadow)inverterad-on-pine
Inverterad — on dark backgroundinverterad-on-dark
Negativ — all white (on Pine Shadow)negativ-on-pine
Negativ — all white (on black)negativ-on-black
03 ⁄ Usage
Do & don’t
Do
Use the logo only in its four delivered variants: Positiv (amber symbol + pine wordmark), Svart (solid black), Inverterad (amber symbol + white wordmark), and Negativ (all white).Do
Default to Positiv on light backgrounds. On Pine Shadow or dark imagery, use Inverterad (keeps the amber pop) or Negativ (all white).Do
Keep Amber Glow confined to the symbol — it's the accent, never a text colour.Do
For print, prefer rich-black Svart (`svart-richblack-print`) over flat K-only on large solid fills.Do
Maintain clear space around the logo equal to 25% of its shortest side.Don’t
Don't swap the two-tone roles — no pine symbol, no amber wordmark. The amber-symbol / pine-wordmark split is the identity.Don’t
Don't introduce any colour outside Pine Shadow, Amber Glow, black, or white inside the logo.Don’t
Don't place the Positiv lockup (pine wordmark) on dark backgrounds where it loses contrast — switch to Inverterad or Negativ.Don’t
Don't stretch, skew, rotate, or add effects (shadow, outline, glow).