Palette
Click any value to copy. Logo colors come in RGB for screen, CMYK for print, and Pantone where known. Surface and text colors match the live UI theme so screen designs stay in sync.
01 ⁄ Logo palette
Logo palette
The only colors allowed inside logo artwork: Primary, Black (K-only), Rich Black, and White.
primaryCrimson
AMS Remarketing Services crimson. Reads well on light and black backgrounds (contrast ~5.5 / ~3.8 respectively).
AA · 5.30 : 1
blackBlack — K only
Pure K-plate black (100% K, no CMY). Use for the big AMS lettering, body text, thin strokes, and single-plate print jobs.
blackRichRich Black
Designer rich black (C40 M30 Y30 K100) for print — renders as #000000 on screen. Map text-1 to blackRich for a faithful recreation of the original 2-color AMS logo in print.
whiteWhite
02 ⁄ Surfaces
Surfaces
Approved backgrounds for the logo and the UI chrome. Sourced from the @fuddfinans/nuxt-vuetify predefined theme; each surface has a paired "on" color for body text.
background-light · lightBackground (light)
AAA · 20.12 : 1
background-dark · darkBackground (dark)
AAA · 17.39 : 1
surface-light · lightSurface (light)
AAA · 21.00 : 1
surface-dark · darkSurface (dark)
AAA · 16.12 : 1
surface-variant-light · lightSurface variant (light)
AAA · 20.47 : 1
surface-variant-dark · darkSurface variant (dark)
AAA · 7.62 : 1
03 ⁄ Text on surface
Text on surface
Body-text colors paired with each surface — use these in UI, not in logo artwork.
on-primaryOn Primary
Body text color when painted over the Crimson primary surface. Near-white with warm tint.
AA · 5.30 : 1
on-background-light · lightOn Background (light)
AAA · 20.12 : 1
on-background-dark · darkOn Background (dark)
AAA · 17.39 : 1
on-surface-light · lightOn Surface (light)
AAA · 21.00 : 1
on-surface-dark · darkOn Surface (dark)
AAA · 16.12 : 1
on-surface-variant-light · lightOn Surface variant (light)
AAA · 20.47 : 1
on-surface-variant-dark · darkOn Surface variant (dark)
AAA · 7.62 : 1
04 ⁄ Other brand colors
Other brand colors
Part of the brand palette for UI, charts, and status messaging. Not allowed in logos.
secondaryAmber
Warm amber secondary — UI chrome only, not for logos.
errorError
warningWarning
infoInfo
successSuccess