Variants & color themes
4 logo variants, each rendered across 12 approved color themes. Every variant exports identically across every theme.
01 ⁄ horizontal
horizontal
Primary — on light backgroundprimary-on-background-light
Primary — on light surfaceprimary-on-surface-light
Primary — on whiteprimary-on-white
Primary — on dark backgroundprimary-on-background-dark
Primary — on dark surfaceprimary-on-surface-dark
Primary — on blackprimary-on-black
Monochrome — black (K-only, all sizes)mono-black-k
Monochrome — rich black (print)mono-black-rich
Monochrome — white on darkmono-white-on-dark
Monochrome — white on blackmono-white-on-black
White on primarymono-white-on-primary
Black on primarymono-black-k-on-primary
02 ⁄ horizontal-cutout
horizontal cutout
Primary — on light backgroundprimary-on-background-light
Primary — on light surfaceprimary-on-surface-light
Primary — on whiteprimary-on-white
Primary — on dark backgroundprimary-on-background-dark
Primary — on dark surfaceprimary-on-surface-dark
Primary — on blackprimary-on-black
Monochrome — black (K-only, all sizes)mono-black-k
Monochrome — rich black (print)mono-black-rich
Monochrome — white on darkmono-white-on-dark
Monochrome — white on blackmono-white-on-black
White on primarymono-white-on-primary
Black on primarymono-black-k-on-primary
03 ⁄ horizontal-wordmark
horizontal wordmark
Primary — on light backgroundprimary-on-background-light
Primary — on light surfaceprimary-on-surface-light
Primary — on whiteprimary-on-white
Primary — on dark backgroundprimary-on-background-dark
Primary — on dark surfaceprimary-on-surface-dark
Primary — on blackprimary-on-black
Monochrome — black (K-only, all sizes)mono-black-k
Monochrome — rich black (print)mono-black-rich
Monochrome — white on darkmono-white-on-dark
Monochrome — white on blackmono-white-on-black
White on primarymono-white-on-primary
Black on primarymono-black-k-on-primary
04 ⁄ symbol
symbol
Primary — on light backgroundprimary-on-background-light
Primary — on light surfaceprimary-on-surface-light
Primary — on whiteprimary-on-white
Primary — on dark backgroundprimary-on-background-dark
Primary — on dark surfaceprimary-on-surface-dark
Primary — on blackprimary-on-black
Monochrome — black (K-only, all sizes)mono-black-k
Monochrome — rich black (print)mono-black-rich
Monochrome — white on darkmono-white-on-dark
Monochrome — white on blackmono-white-on-black
White on primarymono-white-on-primary
Black on primarymono-black-k-on-primary
05 ⁄ Usage
Do & don’t
Do
Default to the main plate lockup. The plate paints in the brand color with the FORDONSKONSULT letters in a fixed contrast color (typically white).Do
Use the horizontal-cutout variant when the logo needs to sit on photography or a mixed-color surface and the letters should adapt to whatever shows through — the letters are real holes in the plate.Do
Use the horizontal-wordmark variant when the logo needs to sit directly on a surface without a colored plate, with the letters in a fixed brand color.Do
Use the logo only in Berry (primary), Black (K-only), Rich Black, or White.Do
Maintain clear space around the logo equal to 25% of its shortest side.Do
The lockup aspect is very wide (~8.4:1). Budget horizontal real estate accordingly.Don’t
Don't substitute the secondary rose (#D47BA3) in the logo — it's for UI chrome only.Don’t
Don't stretch, skew, rotate, or add effects (shadow, outline, glow).