Concept A · roll-reveal
Wheel reveals in its wake
Rolling and revealing are a single gesture — each letter appears as the wheel rolls past it.
Motion
A small, deliberate motion language. Every animation honors prefers-reduced-motion and falls back to a frame that holds up alone.
01 ⁄ Wheel ident
The B rolls in
The circle around the B reads as a wheel. Two concepts are under exploration — pick one. The wheel starts at the right end of the lockup and rolls into its home position; the wordmark either reveals in its wake, or waits for a bounce-back at the end of the roll to be wiped in left-to-right.